Attention: Aussie Cafes & Restaurants
Marketing
that gets more feet in the door
Your barista works hard.
Your website should too.
You’ve got the best coffee on the block.
Instagram-worthy food.
A vibey atmosphere.
A loyal local following.
But are you showing up where it matters?
Brunchers, coffee connoisseurs and avo-toast munchers are looking for the new hot spot.
If they can’t find your cafe or restaurant online, it doesn’t matter how amazing your food is.
If you’re relying on Instagram, Facebook, or a local directory listing - you're one platform crash away from losing it all.
Owning your website puts you back in control. No more playing with borrowed time, chasing likes, or hoping the algorithm’s on your side.
Your website is your space & your brand - working for you 24/7.
And with a site designed to actually turn visitors into regulars, it’s the kind of investment that pays you back in more than just clicks.
Ready to stop relying on borrowed space?
Let’s build something that’s yours - forever.
You only need
5 more bookings a day to make an extra $46,800 per year
Cafe Math:
$30 customer spend
x 5 new customers
= $150 per day extra revenue
$150 per day
x 6 days per week
= $900 per week
(or $1,050 if you’re open 7 days)
$900 per week
x 52 weeks
= $46,800 per year
(or $54,600 if you’re open 7 days)
All from booking an extra 5 customers per day.
All from a website that’s built to convert.
Fact: there are
1.4 Million searches
In Brisbane.
Every single month.
For:
“cafes near me”
“best cafes”
If your cafe doesn’t have an optimised Google My Business profile, a functional website, and readily accessible information (menu, reviews, social proof), you’re leaving money on the table.
This isn’t “just a website”.
This is a booking machine.
A digital menu that looks as good as your food tastes.
A Google-optimised platform that puts you in front of hungry locals.
And it’s ready to go.
~
No tech headaches.
No broken plugins.
No 6-month build.
No outrageous fees.
~
Just a sleek, strategic site - built to turn browsers into bookers.
What you get
One time investment of $2,499
No hidden costs. No BS.
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Website Design > Built for Speed & Mobile
You get a professionally designed, fully functional website built to turn casual browsers into caffeine-craving regulars.
It’s sleek, simple, and scroll-stopping. No clunky DIY chaos - this baby is built to work for your business while you’re busy pulling perfect shots.
Plus, it’s fully optimised for speed and mobile, because most people will visit your site from their phone, while on the go, or scrolling in bed. So your website better load fast and look good on any screen. If it’s slow or glitchy? They’ll bounce before you can say “flat white.”
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SEO Setup (Titles + Meta)
This is the behind-the-scenes magic that helps your café show up when locals Google “best brunch near me”.
We include search-friendly titles and descriptions so your site doesn’t just exist - it shows up, right when people are hungry and hunting.
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Custom CTA Buttons
A website without a clear call-to-action is like a café without a front door.
These buttons nudge your visitors to do something - book a table, order online, stalk your menu, join your mailing list.
No fluff, just clicks that convert.
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Mailing List + Social Media Integration
You’re building a community, not just a customer base. We make it easy for people to join your newsletter or follow you on the ’gram.
More touchpoints = more loyalty = more full tables.
Simple math, right?
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Google My Business Profile + Google Analytics Setup
We’ll set up and optimise your Google My Business profile so your café shows up on Google Maps and in local searches - because if customers can’t find you, they’ll find someone else.
Pair that with Google Analytics and you’ve got the inside scoop on who’s visiting your site, what they’re loving, and where they’re dropping off.
It’s like having your very own digital maître d’, guiding you to smarter decisions and more foot traffic.
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Custom Instagram Landing Page
This isn’t just another Linktree knockoff. It’s a custom Instagram landing page built right into your website - designed to match your brand, collect data, and actually drive action.
Instead of sending followers to a generic third-party platform, you’ll keep them on your turf. That means faster bookings, direct traffic to your menu, more newsletter signups, and valuable data you actually own.
No more lost clicks or missed opportunities - just a slick, on-brand hub that gets people from scroll to scone in seconds.
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Brand Styling with Your Colours, Fonts + Logo
Your brand isn’t just your logo - it’s the vibe, the flavour, the feeling people get when they interact with you.
We style your site to match your café’s aesthetic so everything feels on-brand, consistent, and totally you.
And if you hate your logo, we can help with that too.
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Support During Handover So You Feel Confident to Manage It
We don’t just deliver the espresso machine on your counter and disappear. We show you how to steam the milk, pull the shots, and run the whole damn café - digitally speaking.
You’ll get clear, friendly guidance on how to update your site, change your menu, or add new events so you’re not stuck emailing a developer every time you want to fix a typo.
Did we mention we launch in a week?
Once we’ve built your website and you want to take ads in house:
Watch Dan talk through how to set up a Google Local Store Visits Campaign
What you'll learn:
How to link your Google Business Profile with Google Ads
Setting up location extensions
Targeting the right local audience
Creating ads that drive real-world store visits
Best practices for measuring success
This campaign type is perfect for businesses with one or more brick-and-mortar locations, including cafes, restaurants, gyms, salons, retail stores and more.
Does your website have these essential elements?
If not, we need to talk.
If you don’t have a website - and are relying on Instagram, Facebook or a local cafe directory - we REALLY need to talk.
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Over half of your customers are browsing on mobile, so don’t lose them with a clunky site. Your website needs to look great & function seamlessly on phones, tablets, and desktops - it’s non-negotiable in 2025. A smooth mobile experience removes a barrier to customers booking.
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Your menu is WHY customers come to your cafe. It needs to be easy to find (minimal clicks), up to date, and mobile-friendly. No PDFs that open weird on your phone. Your menu is such an important asset to display because it’s going to convert online visitors into real customers.
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Social proof isn’t just a trend - it’s a psychological trigger that influences buying behaviour. When potential customers see others talking about how amazing your café’s quality, service & vibe is, they’re wayyy more likely to trust you and take action (like booking a table or placing an order).
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What is the next step you want your customers to take? Book a table, place an order, or sign up to your newsletter. Your CTA should stand out & be easy to find. The goal is to remove any friction in the customer’s decision-making process, and make it as simple as possible for them to engage with your café - whether that’s online or in person.
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When hungry locals are searching for a café, they want to find one NOW. Optimising your website for SEO means you’re going to rank higher on Google, so when people search for "best brunch spots near me" or "great cafes in Brisbane," your café is the one they find. If you’re not showing up in those search results, you’re missing out on valuable foot traffic.
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It needs to be easy for customers to reach you. Your contact info (phone, address, email, contact form, socials etc) should be displayed in a prominent place. Bonus points for making sure your location is clear with an interactive map. The easier you make it for people to get in touch, the more likely they are to visit your café or place an order.
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Speed is everything. If your website takes longer than 3 seconds to load, it already starts your customer experience off on the wrong foot, and you could be losing customers. In a world of hangry kids and loads of cafes to choose from, people aren’t going to wait for your site to load.
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Don’t just show up on Google - own it. Claim and optimise your Google My Business listing, and make sure you're front-and-centre on Google Maps and in local search results. It’s like putting a giant "HERE I AM!" sign in front of your café, complete with your hours, location, and what’s on the menu.
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Your customers need multiple touchpoints before they’re ready to make a decision. This is where your website and socials work together like a tag team. Link your website to your GMB, Instagram, Facebook, and TikTok so potential customers can interact with your brand across platforms. The more they see you, the more likely they are to take action.
For Cafe owners serious about long term growth
If you want more in depth marketing…
Introducing our Three x Three Partnership:
Marketing That converts
Get Found. Get Clients. Get Results.
No overwhelm. No guesswork.
Just one key focus each month.
Month 01
brand strategy + Website design & optimisation
To crush your competition & convert casual visitors into paying customers.
Tired of your website not generating leads?
Let’s see who your competitors are and what they’re doing. We’re going to do it better.
Kylie will dive into brand strategy to analyse & define your target audience, then create your custom brand tone of voice.
Kylie will refresh your brand visuals by expanding out colours, fonts & icons. (Option to add on a complete rebrand if you’ve outgrown your logo).
We’ll design and optimise a brand new website that will be found in Google & converts visitors into paying customers. Mobile optimised. SSL protected.
Result: Increased customer confidence and brand recognition.
Month 02
Dominate Google; keyword research + SEO + Ads
To get your business found online by local customers in your suburb & surrounds.
Struggling to be found online?
Dan will conduct in-depth keyword research to identify the terms your customers are searching for, and then optimise your website and Google My Business profile.
Dan creates custom Search Engine Optimisation (SEO) strategies that own your suburb in your profession.
We use Google Ads alongside an organic growth strategy to ensure local customers find you first.
Our targeted campaigns drive qualified traffic to your website, resulting in more phone calls and in-store visits.
We implement a Google Review strategy to build your brand credentials & social proof.
Result: More website traffic, phone calls, and in-store visits.
Month 03
content creation; blogs + social posts
To build trust & authority with your target audience, but also to rank online.
Don’t have time to write, design & post content?
Dan will use keyword research to create an engaging content strategy that turns organic traffic into warm leads.
Kylie writes, designs & schedules a month of blogs + social content based on what your target audience want to know - to establish you as an expert in your field.
We'll help you connect with your audience, build relationships, and drive sales.
We’ll use retargeting ads to reconnect with people that have engaged with your website, profiles or content - increasing the chances of them becoming customers.
Result: Increased brand awareness, customer engagement, and sales.
All for $2,500 per month.
After 90 days?
We deep dive into the results and provide you with a full marketing report on a video call.
From here you can choose to take your marketing in-house, or let us continue to crush your competition.
We have a Quarter 2 Strategy to build upon your Q1 marketing foundations - getting stronger and stronger over time.
It’s up to you.
It’s time to call out the big guys
Hey! We’re Kylie and Dan.
We’re two marketing veterans with "big" agency experience.
We’ve worked on high-budget, award-winning campaigns for some of Australia’s biggest companies (yeah, the billion-dollar ones)...
But that’s not what local businesses actually need.
That’s not what YOU need.
We’ve stripped marketing down to the result-driving essentials.
And we do it in 90 days.
Client Case Study
Check out what we did for Ashmore Pools
Website Traffic: Sessions increased by 55% compared to the previous period and 70% year-on-year
Google My Business Engagement: Clicks to the website increased by 25%, and calls from GMB grew by 10%
Local SEO: Ashmore Pools moved from 22nd to 3rd position for key search terms. e.g. “pool shop gold coast”
We're not here to take over and leave you in the dark...
We're your marketing partners.
We show you the "why" behind everything we do, getting you comfortable with the basics, handling the complex technical bits, and keeping you in the driver's seat.
We focus on what matters: real results.
Here's our take:
Your business deserves the same level of marketing expertise as big businesses, just without the billion-dollar budget.
We know the complex stuff inside and out - but more importantly, we know how to make it work for businesses like yours.
No confusing jargon.
No unnecessary complications.
