Client Case Study
Emma Whiting Travel
Industry: Luxury Travel
Project Duration: June 2025 - ongoing
Emma Whiting Travel had strong expertise and a loyal client base, but the brand didn’t reflect the quality, trust, and personalised experience the business delivered.
The positioning was generic, the website wasn’t built to convert high‑value travellers, and SEO visibility was low - meaning Emma was relying on referrals and sporadic enquiries rather than a steady, scalable pipeline.
Previous website
Challenges
Emma’s business sells premium travel experiences where trust and clarity matter - especially for clients investing significant time and money into once‑in‑a‑lifetime trips.
The existing brand and website weren’t matching the value of her service, and without SEO foundations or strategic conversion pathways, high‑intent search traffic was left untapped.
Services Provided:
We implemented the 3by3 Brand Builder - a complete, done‑for‑you system focusing on:
1. Brand Strategy & Positioning
We defined Emma’s unique story, value proposition, and premium personality so the brand would resonate with high‑value travellers looking for personalised, expertly curated trips.
2. Custom Website Build
A conversion‑focused, SEO‑ready website was designed and developed:
Clear, trust‑building homepage structure
User journeys tailored to discovery, inspiration, and booking
High‑impact visual storytelling paired with persuasive copy
3. SEO Foundations
We built structural SEO foundations so the site could start ranking on meaningful travel‑related terms from day one:
Keyword research aligned to travel intent
Meta setup, headings, and page frameworks tuned for search visibility
4. Launch & Handover
The site launched fully operational, with all strategic assets (brand messaging, copy, imagery, SEO setup) ready to perform - even before paid traffic was turned on.
Strategy & Execution
Month One:
Build Your Foundation
Brand strategy & logo design
We developed a refreshed logo and visual identity, ensuring consistency across all customer touch points; including business cards, uniforms, and shop/vehicle signage.
Website Design & SEO optimisation
We designed and developed a user-friendly, SEO-optimised website to form the base for a local SEO strategy. This was built to target high-intent searches, leading them to clear call-to-actions - improving lead generation.
Month Two:
Dominate Search
local seo strategy
We implemented a local Search Engine Optimisation (SEO) strategy to target & attract high-intent searches and increase visibility in search, eg “pool store near me”.
We conducted extensive keyword research for relevant industry search terms, and refined on-page elements such as metadata, headings, and internal linking to improve search engine rankings. By enhancing structured data and improving website crawlability, we positioned Ashmore Pools for long-term local search success.
GMB Profile + Reviews
Ashmore Pools’ GMB profile had the basics covered, but some key details were incorrect, affecting their online presence. We stepped in to clean up and fully optimise their profile, ensuring accurate business information and better visibility in local search results.
To strengthen their credibility, we implemented a review generation strategy, making it easier for happy customers to leave positive feedback. These reviews now feed directly into the website, adding valuable social proof and reinforcing trust with potential customers.
ad campaigns & reporting
To track performance and maximise ROI, we implemented conversion tracking on the website, providing clear insights into lead generation and customer interactions. A custom reporting dashboard was built, giving the client a real-time snapshot of both website and campaign performance.
We launched strategic search & local ad campaigns designed to capture high-intent traffic and drive measurable results. By targeting high-converting keywords, we ensured Ashmore Pools appeared in front of customers actively searching for their services.
Moving forward, we will refine the strategy by optimising existing campaigns, introducing additional ad variations, and continuously reviewing performance to improve conversions.
Month Three:
Campaign Momentum
Campaigns That Turn Followers Into Fans
We're not just aiming for likes, we're talking about creating a community of loyal Ashmore Pools advocates who trust the brand and shout about it to their mates.
Fan-Building Campaigns: We're running campaigns that don't just get followers, they get raving fans. Think of it as turning casual onlookers into the Ashmore Pools cheer squad.
Community Buzz: We're pushing those reviews to boost Ashmore Pools' online cred, and jumping on local stuff like the Cyclone Alfred cleanup, showing they're the real deal when it matters.
Keep it Fun & Real: We're throwing in some interactive stuff, like those "Swipe to Clean the Pool" posts, to get everyone involved. Plus, we're giving everyone a sneak peek behind the scenes, showing off the awesome Ashmore Pools team. It's all about building that trust and making them feel like part of the family.
Retargeting Reminder: And just to keep Ashmore Pools top of mind, we're doing those friendly retargeting nudges, reminding people who've already shown interest that they should totally become an Ashmore Pools customer. Basically, we’re keeping the conversation going!
Results Q1 & Q2
ads
✔️ 59,931 impressions
✔️ 636 clicks
✔️ 1.06% Click-Through Rate (CTR)
✔️ 144 conversions
✔️ Total ad spend: $1,878
With these strong foundations in place, we plan to refine the retargeting strategy further for luxury travel search intent, and optimising based on conversion data.
GMB Engagement
Map Impressions 722 views
Search Impressions 2000, up 65%
Website clicks 410, up 6%
Phone calls 130, up 18%
Driving directions 349, up 12%
website traffic year on year
Website users 681
Sessions 1144
People were staying on the website for 5:27
Page views 3063
Conversions (contact forms, emails & phone calls) 47